Tracy Zahn
Design started my career. Curiosity continues to shape it.
I’m a creative leader and art director with over 20+ years experience.
My work has grown from hands-on design and art direction into creative leadership, brand building and finding new ways to solve challenges.
Building a Brand That Works
A strong brand is about more than a visual identity. I enjoy creating the tools, systems and experiences that help people understand a brand, use it and bring it to life.
Creative Work
I still love doing the creative work. I enjoy exploring the possibilities and finding the right way to bring it to life.
Creative Leadership
Leading creative work means more than directing others. I enjoy bringing people together, and staying close to the work as ideas take shape.
Scaling Creative Production
What started as a repetitive production challenge became an opportunity to rethink how creative work gets done.
About Me
I have spent my career in design and creative leadership, building brands, leading teams and working through creative challenges. I am drawn to work that has a purpose beyond simply making something look good. When the work helps people or makes something clearer and more engaging is what I enjoy most. And even after all these years I still love being in the work itself, developing ideas, shaping concepts and figuring out how to make it work.